About
We make funny things!
ROBOTOYS
ROBOTOYS is a design brand that creates fun, artistic, and functional watch stands.
Founded by Mr. Y.N. Choi, who studied woodworking and ceramic arts,
ROBOTOYS is built on the philosophy that everyday objects should be
both beautiful to look at and meaningful to use.
Every design reflects the values of craftsmanship,
combining artistic expression with practical function.
The idea for ROBOTOYS began with a simple moment.
One day, while opening a drawer in his workshop,
Mr. Choi noticed that his favorite watches were hidden away in the dark.
He wondered why watches that were carefully chosen and deeply appreciated
should remain unseen. He wanted to create a way for people to display
and enjoy their watches as part of everyday life.
Rather than designing an ordinary watch stand,
he imagined an object that felt alive.
That imagination naturally evolved into robot-inspired sculptures,
giving birth to the unique designs that define ROBOTOYS today.
Today, ROBOTOYS continues to develop original designs
and collaborates with watch brands around the world.
By combining creativity, craftsmanship, and functionality,
we strive to create objects that not only hold a watch,
but also bring character, joy, and inspiration to everyday spaces.
Every Watch Deserves a Better Place.





